Your next ad strategy may depend on what shoppers look at.
Google’s new smart glasses use Gemini, cameras, and audio to help users understand the world around them. But for marketers, this opens up a bigger question.
What happens when technology can recognize what people are looking at, talking about, or considering in real time?
👁️ Imagine looking at a chip bag in-store and getting a relevant offer on your phone.
👂 Or mentioning that you need a brown jacket while walking through the mall and receiving a notification about a nearby sale.
As AI wearables become more advanced, brands may need to think beyond clicks and searches.
Could the future of marketing be defined by moments of real-world attention instead of digital intent?