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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

digital marketing

Holiday Shopping Simplified: No Crowds, No Stress, Just Clicks

December 2, 2024 By: FMI Staff

Ready to start Your Christmas shopping this Black Friday? Amazon’s new virtual shopping portal makes it easy to skip the crowds and shop from the comfort of your home! 🛍️ 𝐖𝐡𝐚𝐭’𝐬 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠? • Explore a 3D display room featuring holiday products. • Click on … [Read more...] about Holiday Shopping Simplified: No Crowds, No Stress, Just Clicks

Marketing Mascots Reinvented- Christmas with Coca-Cola

November 26, 2024 By: FMI Staff

The Coca-Cola Company has launched its "Create Real Magic" campaign for the holidays, featuring the iconic 1931 Coca-Cola Santa Claus brought to life with AI. Users share their favourite holiday memories in a short conversation, and Santa uses AI to transform those … [Read more...] about Marketing Mascots Reinvented- Christmas with Coca-Cola

Future of Marketing Institute: The Past, Present, and Future

November 11, 2024 By: FMI Staff

In 2018, Professor M. David Rice came across an online Flipboard magazine called 'The Future of Marketing'. The magazine was started by tech entrepreneur Brian Bowman and featured a collection of forward-looking articles about where the profession might be … [Read more...] about Future of Marketing Institute: The Past, Present, and Future

Is The Future of Marketing… No More Marketers?

October 10, 2024 By: FMI Staff

A new article detailing the fintech company Klarna’s new marketing strategy has revealed a future many marketers have been worried about: their own obsolescence. 💸The company has been using generative AI as a way to reduce company overhead by slashing campaign budgets … [Read more...] about Is The Future of Marketing… No More Marketers?

What’s Trending? Google Knows Every 10 Minutes!

September 5, 2024 By: FMI Staff

In today's digital age, staying ahead of market trends is more important than ever! Google has updated its Trending Now tool within Google Trends, offering faster and more detailed insights. Here’s what’s new: The tool now captures ten times more trends and … [Read more...] about What’s Trending? Google Knows Every 10 Minutes!

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