The Coca-Cola Company has launched its “Create Real Magic” campaign for the holidays, featuring the iconic 1931 Coca-Cola Santa Claus brought to life with AI. Users share their favourite holiday memories in a short conversation, and Santa uses AI to transform those moments into a personalized snow globe!🔮
🤔This campaign highlights an important question for marketers: how can new technology help enhance your customer engagement while remaining true to your brand?
If your brand has a recognizable mascot, think about how they could become a more active spokesperson. With tools like Character.AI, brands can tap into their existing IP—like Coca-Cola’s Santa Claus—to create memorable and interactive customer experiences.
You can try out the “Create Real Magic” campaign here: https://bit.ly/3ALAnyu