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Future of Marketing Institute

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TheĀ Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Claude AI

Amazon’s Alexa Gets Smarter

September 16, 2024 By: FMI Staff

Amazon is preparing to launch the improved version of Alexa in October. The new Alexa is upgraded with Anthropic's Claude AI, aiming for enhanced performance and introducing more advanced, context-aware interactions. The new "Remarkable Alexa," set to launch as a paid … [Read more...] about Amazon’s Alexa Gets Smarter

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    Published on: 2025-07-31

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