Amazon is preparing to launch the improved version of Alexa in October. The new Alexa is upgraded with Anthropic‘s Claude AI, aiming for enhanced performance and introducing more advanced, context-aware interactions. The new “Remarkable Alexa,” set to launch as a paid subscription, will leverage external AI to overcome the limitations of Amazon’s in-house models.
๐๐๐ฒ ๐
๐๐๐ญ๐ฎ๐ซ๐๐ฌ:
โ๏ธ Personalized shopping advice, multi-step task execution, daily AI-generated news summaries, and child-focused chatbots.
โ๏ธ The new Alexa is designed to be more conversational and personalized by recognizing individual voices and learning user preferences, like dietary restrictions, to offer tailored suggestions and enhance its likability.
This shift marks a major opportunity for brands to integrate with Alexa’s expanded capabilities, creating more personalized and interactive consumer experiences that could drive engagement and sales in a rapidly evolving AI landscape.
Would you be willing to share personal information with Alexa if it meant receiving more tailored suggestions? Share your thoughts with us in the comments!
โ
Credit: Caroline O’Donovan via The Washington Post
โ
Image Credit: The Verge