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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Case Study: Gucci’s Web3 Playbook

November 28, 2023 By: FMI Staff

🌟 Exploring Gucci's Digital Revolution: From Iconic Fashion to a Web3 Pioneer With over 100 years of history, Gucci has embraced reinvention and has constantly evolved to cater to the newer generations while staying true to its brand identity. Changing the … [Read more...] about Case Study: Gucci’s Web3 Playbook

Generative AI and Subliminal Advertising

November 24, 2023 By: FMI Staff

Have you ever felt an urge to buy a product for no apparent reason? Perhaps it happened after you were scrolling Instagram or watching YouTube or TV. You may have been influenced by subliminal advertising, a type of marketing where hidden words or symbols are placed … [Read more...] about Generative AI and Subliminal Advertising

Google’s AI-powered Search Tool for Holiday Shopping

November 23, 2023 By: FMI Staff

🔎 Google is enhancing its AI-powered Search Generative Experience (SGE) for holiday shopping, enabling it to generate clothing images, suggest gift ideas, and provide virtual try-ons for hundreds of brands. In addition, Google will enable users to see items on 40 … [Read more...] about Google’s AI-powered Search Tool for Holiday Shopping

Instagram is Developing a Customizable ‘AI Friend’

November 21, 2023 By: FMI Staff

👯‍♀️🤖 Instagram’s working on the next big thing: AI friends who will never steal your fries or spoil your favorite show. App researcher Alessandro Paluzzi shared screenshots revealing that Instagram users can customize their AI's race, nationality, age, personality, … [Read more...] about Instagram is Developing a Customizable ‘AI Friend’

Introducing “Digital Out Of Hand”

November 16, 2023 By: FMI Staff

📣 FMI has invented a new advertising channel: Digital Out Of Hand! ✋ You've heard of Digital Out Of Home advertising, but what if the backdrop was your own hand? 💡 The AI Pin by Humane AI that launched last week could do just that. 🔎 Created by two former … [Read more...] about Introducing “Digital Out Of Hand”

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