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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Introducing “Digital Out Of Hand”

November 16, 2023 By: FMI Staff

📣 FMI has invented a new advertising channel: Digital Out Of Hand!

✋ You’ve heard of Digital Out Of Home advertising, but what if the backdrop was your own hand?

💡 The AI Pin by Humane AI that launched last week could do just that.

🔎 Created by two former Apple executives, the AI Pin is a tiny, square-shaped device that relies on a laser projection system to display information on the palm of your hand. This device aims to squash our dependence on smartphones, which could have potentially huge implications for digital marketing.

👍 We can use the AI Pin to project personalized advertisements onto people’s own hands. Talk about a “handy” channel!

📍 What other ways do you think the AI Pin can alter the future of marketing?

✅ Credit: Humane™

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