📢 Attention everyone: The Future of Marketing Institute has some exciting news! We are pleased to announce the appointment of six new staff members for the Winter 2024 Term. Master of Marketing (MMKG) candidates Mallika Mansuri, Vincent Kwong, Taha Mustafa … [Read more...] about New Staff Announcement at FMI
Brands are Refining their Ad Strategies to Engage Gamers
🎮 Advertisers have set their eyes on a new community— the gamers The gaming community is one of the biggest, diverse and fastest-growing communities, surpassing music and movies in terms of influence and revenue. As brands get a better sense of gamers’ … [Read more...] about Brands are Refining their Ad Strategies to Engage Gamers
MoonPie is First Brand to Market to Extraterrestrials
👽 Tired of targeting Gen Z? Try E.T.! 🚀 MoonPie has boldly gone where no brand has gone before with an out-of-this-world campaign that only an intergalactic demographic can understand. 🛸 Technology is being used more and more for novel and unconventional … [Read more...] about MoonPie is First Brand to Market to Extraterrestrials
Hootsuite Social Trends Report
🚀 With platforms rolling out new AI features, tools and algorithm updates every day, marketers need to declutter their brains and focus on what’s important. Hootsuite's latest report discusses the major trends, challenges, and focus areas in social media. The report … [Read more...] about Hootsuite Social Trends Report
Microsoft May Check Your Mental Health Using AI
✋ Brace yourself for this: How do you feel about brands tapping into your mental health? 👀 Microsoft recently filed a patent application for computer-based "well being assessment and mitigation," which will give them the ability to understand their user’s mental … [Read more...] about Microsoft May Check Your Mental Health Using AI