✋ Brace yourself for this: How do you feel about brands tapping into your mental health?
👀 Microsoft recently filed a patent application for computer-based “well being assessment and mitigation,” which will give them the ability to understand their user’s mental state.
🔎 They will be able to collect information by tracking messages, emails, interactions or audio segments between different apps and come up with an overall score for the user’s wellbeing.
💡 With this technology, marketers will have real time access to how people are really feeling and exactly know what products or services they need.
✅ Credit: The Daily Upside
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