Android's new "Collections" feature aims to enhance app engagement by allowing users to re-engage with their installed apps directly from their home screens. ๐ฒ By organizing app updates into categories like Watch, Listen, Read, Games, Social, and Shop, Collections … [Read more...] about Android Collections: The Next Big Thing in Marketing?
Tech Takes Centre Stage at Cannes Lions Festival
In this week's episode of The Big Story Podcast by AdExchanger host Sarah Sluis explains how this year's Cannes Lions International Festival of Creativity looked a little different, thanks to Generative AI. Historically, tech has not been a majorย focus at the event. … [Read more...] about Tech Takes Centre Stage at Cannes Lions Festival
TikTok’s New AI Innovation is Changing the Face of Digital Marketing
๐ฑ๐๐จ๐ฐ ๐๐ข๐ค๐๐จ๐ค ๐ข๐ฌ ๐๐ก๐๐ง๐ ๐ข๐ง๐ ๐ญ๐ก๐ ๐ ๐๐๐ ๐จ๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ TikTok launches new generative AI tools within its Symphony ad suite aimed at helping organizations and content creators expand their global audiences. These tools include: ๐ญ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ข๐ณ๐๐๐ฅ๐ … [Read more...] about TikTok’s New AI Innovation is Changing the Face of Digital Marketing
The Future of Holographic Marketing
๐ ๐๐๐ฒ โ๐๐จ๐ฅ๐จโ ๐ญ๐จ ๐ญ๐ก๐ ๐ ๐ฎ๐ญ๐ฎ๐ซ๐ ๐จ๐ ๐๐จ๐ฅ๐จ๐ ๐ซ๐๐ฉ๐ก๐ข๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ! Researchers at Princeton University have invented a device small enough to fit in regular eyeglasses, creating the most realistic holograms yet. Here's why marketers should take note: ๐๐ฆ๐ฆ๐๐ซ๐ฌ๐ข๐ฏ๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐: … [Read more...] about The Future of Holographic Marketing
Interactive TV Ads are Here
โจ ๐๐ข๐ฌ๐ง๐๐ฒ ๐๐๐ฎ๐ง๐๐ก๐๐ฌ ๐๐ง๐ญ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ ๐๐ ๐๐๐ฌ! The Walt Disney Company is advancing its connected TV (CTV) advertising with exciting new formats! ๐น๏ธ๐๐ง๐ญ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ ๐๐๐ฆ๐๐ฌ: Through a collaboration with BrightLine, Disney introduces exclusive trivia and beat-the-clock challenges … [Read more...] about Interactive TV Ads are Here