During a Harvard Fireside Chat in October, OpenAI CEO Sam Altman expressed his reservations on introducing ads to ChatGPT: "I'm not saying OpenAI would never consider ads, but I don't like them in general, and I think that ads-plus-AI is sort of uniquely unsettling to … [Read more...] about Can AI Be Monetized Like Google and Facebook?
Multimodal Search Meets AI
What happens when you spot a crewneck you like—but wish it came in a different color without buttons? With Google Lens, you can take a photo and add text to refine the search. Now, add in Google’s new AI Mode, and it becomes a conversation: 💬 “Show me similar crewnecks … [Read more...] about Multimodal Search Meets AI
The Summer 2025 FMI Interns!
Meet our amazing new Marketing Specialists at the Future of Marketing Institute! This talented team will be behind the content you see all summer long. They're ready to make their mark with creativity, curiosity, and drive. From the Master of Marketing (MMKG) … [Read more...] about The Summer 2025 FMI Interns!
Zooming In: Visual Intelligence and the Future of Marketing
Take a look around your workspace. What do you see? A stack of half-read books? Maybe a branded coffee mug, some tangled chargers, a marketing award you forgot to dust off or a resistance band from that fitness phase you went through. Now imagine this: without saying … [Read more...] about Zooming In: Visual Intelligence and the Future of Marketing
Beep! Beep! Waymo Ads Are Coming Near You
Imagine hopping into a self-driving car and settling in for the ride—only to have personalized ads play throughout your journey. As autonomous vehicles go mainstream, they’re opening a powerful new space for marketers: the in-ride experience. Unlike traditional ads, … [Read more...] about Beep! Beep! Waymo Ads Are Coming Near You