In this week’s episode of The Big Story Podcast by AdExchanger host Sarah Sluis explains how this year’s Cannes Lions International Festival of Creativity looked a little different, thanks to Generative AI.
Historically, tech has not been a majorΒ focus at the event. But this year Generative AI was a big topic.
Sarah explains how AI has advanced quickly and has a big impact on creative industries. It’s changing how campaigns are created, and offering new chances for creativity and efficiency.Β π
AI can also make creativity more accessible because marketers can ideate and bring concepts to life quickly. This allows smaller agencies and independent creators to compete with larger, more established firms.
Sarah also talks about the ethical issues of using AI in marketing, stressing the importance of using AI responsibly,Β and ethically.
For example, AI can enable virtual models of all body types so consumers can see how clothes fit their unique body types. However, there are ethical implications of this given the potential impact on real-life models with diverse body types.
Sarah also speaks to guests Allison Schiff Managing Editor at AdExchanger, and Jay Richmond from Amazon ads.
Listen to the podcast to hear more about how generative AI is shaping creativity in marketing.Β π§ https://spoti.fi/3H8jQ86