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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Would You Negotiate A Brand Deal With A Bot?

June 4, 2025 By: FMI Staff

We’re entering a new era of creator-brand dynamics—driven by automation.

It might not be hypothetical anymore.

AI agents like Gia (GRIN) and Charlie (Tano) are stepping into the influencer world as virtual middlemen between brands and creators.

From handling outreach, negotiating rates, and even persuading hesitant creators, these scalable bots are built to manage deals faster and smarter.

But can AI understand creative nuance? Will creators trust bots over humans? And what happens when an algorithm misjudges the value of a partnership?

We’re entering a new era of creator-brand dynamics—driven by automation.

Would you hand the brief to a bot? Let us know your thoughts.

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