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What’s Trending? Google Knows Every 10 Minutes!

September 5, 2024 By: FMI Staff

In today’s digital age, staying ahead of market trends is more important than ever! Google has updated its Trending Now tool within Google Trends, offering faster and more detailed insights.

Here’s what’s new:

The tool now captures ten times more trends and refreshes every 10 minutes across 125 countries. Users receive in-depth trend breakdowns and can apply customizable filters based on location, timeframe, and trend status.

For marketers, this means greater access to real-time insights, leading to better decision-making and trend forecasting. With localized data and improved filtering, marketers can quickly identify consumer interests and refine their strategies.

For example, SEPHORA can use Google Trends to monitor the latest beauty trends in real time. If there’s a noticeable increase in searches for organic beauty products, Sephora can feature these products on their homepage to capitalize on the trend as it emerges.

Similarly, The Coca-Cola Company-Cola can analyze regional trends in beverage preferences to introduce flavour variations that resonate with local tastes, helping maintain a strong connection with diverse markets.

What are your thoughts on Google’s latest updates to Trends? Let us know in the comments

Read More About It Here: https://bit.ly/47dyfLr

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