Marketers already know more about you than you think, and wearables are about to take that to the next level.
We’ve entered a world of real-time data collection, where wearables do far more than track movement or vitals. These devices can interpret our behaviours, moods, habits and even the subtle desires that shape our decisions.
This allows marketers to collect data you may not even realize you’re giving away, such as your behavioural patterns, speech characteristics, emotional responses, and even ambient conversation data.
Take the Amazon Bee, for example. It costs only $50 with no subscription fees. However, its terms and conditions reveal that Amazon can use your data for advertising purposes.
When you wear a device, you become a walking data source. And what the device knows, marketers do too.
What do you think, is this effective marketing or an ethical concern?