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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Wearable Tech Reads Human Emotions

March 11, 2024 By: FMI Staff

💖 Imagine a world where technology will be able to understand you like a friend.

Researchers at the Ulsan National Institute of Science and Technology (UNIST) have unveiled a technology capable of capturing human emotions in real-time based on verbal and non-verbal cues. As of now, this technology can function in a VR environment to provide personalized services based on user emotions.

Along with wearable devices, this technology could be widely used in product innovation and customer service improvement. It has the potential to allow marketers to determine how a product should be improved through VR product demos. When paired with wearable devices, private intelligent assistants (such as Siri) could also offer better personal advice to us.

You can take a read through the full article here.

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