Walmart is taking on a new connected TV (CTV) ad format called โThe Triple Play,โ launched by Fubo to integrate branded content into their streaming platform.
The Triple Play format takes over Fuboโs home screen by combining a branded banner, a customized content carousel, and a branded video that includes shoppable QR codes.
๐ก ๐ช๐ต๐ฎ๐ ๐๐ผ๐ฒ๐ ๐ง๐ต๐ถ๐ ๐ ๐ฒ๐ฎ๐ป ๐๐ผ๐ฟ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฒ๐ฟ๐?
CTV platforms like Fubo are reshaping traditional ads, moving beyond 15- or 30-second spots to offer immersive, interactive formats. By blending ads with content, marketers can engage viewers more naturally and drive purchases!
Imagine SEPHORA using Fubo to feature interactive tutorials and a shoppable video segment, where viewers can purchase products showcased in real time via QR codes. Or Starbucks could utilize The Triple Play format to showcase seasonal favourites, offering viewers the ability to order holiday-themed drinks directly through their remotes.
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Credit: Chris Kelly via Marketing Dive
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Image Credit: Fubo