Virtual and augmented reality is altering the marketing landscape, and companies must prepare for the future of virtual marketing. In his recent article, Taylor Kurtz, owner of Crush the Rankings, calls this preparation “virtual environment optimization (VEO).” Kurtz then defines and discusses the details of this new term.
According to Kurtz, VEO is “working within a virtual environment and utilizing the resources available to best position the clients’ products and services within an alternative reality.” Regarding the importance of VEO, AR/VR technology is integral for capturing shoppers’ attention, with 61% of consumers saying they prefer to shop with AR experiences. Evidently, VEO is necessary for marketers to remain competitive in the virtual tomorrow. The future of VEO is promising, with upcoming trends like the metaverse allowing brands to exhibit their offerings virtually. For example, clothing stores could invest in virtual retail outlets. Here, customers would explore their inventory with filters based on style, season, brand, and size.
How can marketers prepare for the VEO revolution today? They can start by devoting more resources to visual content, such as infographics, videos, and images. As technology advances and the world becomes increasingly more virtual, it will be fascinating to observe the AR/VR innovations that companies create.