Future of Marketing Curated Videos
You have reached the ‘Future of Marketing Institute Curated Video Channel’. We are glad to see you here!
Every week, FOMI Staff identify and critically review videos on future of marketing topics. Our team systematically searches a wide variety of sources including corporate websites, think tanks, industry associations, university webinars, conference presentations and popular social media (YouTube, Vimeo etc.) Our goal is to do the hard work for you and provide our visitors with links to only the best and most informative video content.
In addition, our staff always provides a summary of the key points of the video. In this way, you can decide before you watch if the video is on-topic with your future of marketing interests.
We welcome your input to help us identify sources of future of marketing videos. If you have a suggestion, please email us at: firstname.lastname@example.org. Also, if you have found a great video that we have not curated, please let us know and will add it to our growing collection.
Full Keynote: The Future of Customer Experience in B2B Markets by Steven Van Belleghem
Date Posted: July 29th, 2021
The Future of Customer Experience in B2B markets is presented by thought leader Steven Van Belleghem who believes that the new B2B world will have zero tolerance for digital inconvenience. To succeed in this new world, marketers will need to champion transactional optimization and perfection for their customers. One of the most efficient ways of achieving this optimization in the future customer journey is to refer to data thanks to AI technologies which can identify what hyper-personalized solutions deliver the unique and individualistic needs of each customer.
Future of Retail
Date Posted: July 22nd, 2021
Google Ads’ Future of Retail webinar kicks off with Jane Butler (Director of Retail, Google) as she shares what the feature of retail will look like, what are the new shopping behaviour insights and what are some detailed strategies for how retailers can successfully thrive in this new landscape. Butler emphasizes that retailers should invest in first-party data so that they can deliver customized experiences in a privacy-safe way. Moreover, in this video Sarah Travis (Managing Director of Retail, Google) chats with William White (CMO, Walmart) who strives to think about not only the importance of customer centricity, but how organizations like Walmart itself can implement customer centric strategies to deliver personalized experiences to customers based on their unique needs.
LSDM Webinar – The Future of Marketing After the Pandemic
Date Posted: July 15th, 2021
The London School of Design and Marketing (LSDM) hosts Hugo Silva (CMO, Whirlpool), Professor Steven Seggie (ESSEC International Business School), Renata Barateiro (LSDM), Professor Pedro Mendes (LSDM) and Frank Khan Sullivan (Marketing Director, LSDM) where together these marketing experts discuss what the marketing landscape will look like after the pandemic. A highly emphasized point of discussion when it comes to successful future marketing strategies is raised by Silva, as he believes that vertical integration is something that customers are looking for and something brands need to implement. As marketers we need to be cognoscente of every point of contact our brand, products/services have with our customers, and this means we want to be executing with excellent quality and with trust throughout the entire customer journey.
Privacy and the Post-Cookie Future of Marketing
Date Posted: July 8, 2021
Ian Joyce, Director of Digital Services at Reubin Rink, shares what the future of privacy and cookies will look like in the marketing landscape. Ian shares that today we see companies like the Internet Advertising Bureau that are working on a global open standard for advertising companies to operate with certainty and in compliance with regulations while continuing to target consumers. Over the next few years, Ian emphasizes that we will see this tug of war between the privacy advocates, developer platform owners and advertisers over implementation ad targeting.
Future Construct Ep. 10 – Cathy Hackl, Futures Intelligence Group
Date Posted: July 1, 2021
The Future Construct Podcast interviews Cathy Hackl, Global Futurist and Founder of the Futures Intelligence Group, about what the emerging industry trends are with NFTs, avatars, virtual reality, augmented reality and other reality technologies. Interestingly, in this video Cathy is asked if she could project herself 25 years into the future and could create her favourite gadget or product what would it be, and her answer is worth watching!
Neuromarketing | The Future of Marketing | Blindsight | Prince Ghuman & Dr. Matt Johnson
Date Posted: June 25th, 2021
Professor Prince Ghuman & Dr. Matt Johnson emphasize why neuromarketing is the future marketing. In this video they discuss that the future of neuromarketing testing goes beyond what was traditional EEG testing and survey marketing and move towards behavioral economics. Neuromarketing of the future will delve deeper into the attitudes, behaviours and emotional orientations towards products and brands.
How to Implement AI into Your Marketing for your Business | Tools & Strategy Pitch
Date Posted: June 18th, 2021
Enterprise B2B Marketing Consultant and Global Keynote Speaker, Pam Didner shares how to implement AI into business marketing strategies. In this video, Didner reveals sales and marketing AI application examples, that can spark our thinking about what AI can measurably deliver in terms of our tactics. And lastly, Didner highlights that while today’s AI implementation is Narrow, marketing experts estimate that in less than 20 years we will begin to see more implementation of Strong AI.
The Future of Event Marketing
Date Posted: June 11th, 2021
The Vendry, an Event Startup, hosts Kathryn Frankson, Director of Event Marketing at Informa Connect, Aleksandra Panyukhina, Head of Events and Experiences at parcelLab, Nicole Nichols, Associate Director of Marketing and Event Management at the New York Academy of Medicine and Kate Patay, Chief Strategist at Patay Consulting. In this video these marketing strategists deliberate on how event marketing will transition back to live and hybrid settings, however, this will be done so on a smaller scale. The panelists comment that while the future of event marketing will face concerns and sensitivity around safety, clear guidelines and communications will be put into place to combat any hesitations when returning to live events. Ultimately, the future goal for event marketers will be to prioritize the customer experience to better connect your audience to your products and services and your brand.
How to Use AI for Content Marketing and the Future of SEO: Interview with Jeff Coyle of MarketMuse
Date Posted: June 4th, 2021
Entrepreneur Spencer Haws interviews CPO Jeff Coyle about how marketers must leverage AI for content marketing and the future of SEO. Jeff stresses that AI shouldn’t be perceived as a potential threat, rather a tool, to enable digital marketers to push quality content out to their target audience today and tomorrow. And 10 years down the line, we will see a great consolidation of economies where companies will continue to buy each other and these strategic acquisitions will be a great challenge for SEO, as subdomain ownerships will become blurred.