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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Threads’ Fediverse Beta Opens

March 28, 2024 By: FMI Staff

Thisverse, thatverse, it’s getting hard to keep up! 😨

Don’t worry; here’s a quick explainer on the Fediverse.

In the Fediverse (the ‘fedi’ comes from federation), you can have an account on Social Media A and you can post on Social Media B, C, D without having an account on them.

Why is it gaining mainstream attention these days? Because Threads has begun its fediverse integration in the US, Canada, and Japan. ⚙️

What opportunities do brands have in the fediverse? The fediverse lacks the infrastructure to support ads (for now), but brands can still benefit from being able to reach multiple channels through one account. 📣

What do you think of fediverse? Is it something you might be interested in using?

You can take a read through the full article here.

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