Christopher Penn and the Trust Insights team just released “The Unofficial LinkedIn Algorithm Guide for Marketers.” Turns out, LinkedIn’s feed isn’t just one algorithm, but a network of 14 complex AI systems working together.
Here are 4 tips to help marketers post more effectively:
1. Plan Before You Post: Research trending topics and keywords your audience cares about. Structure posts to be skimmable with short paragraphs, bullet points, and clear headlines. Use a mix of formats, like videos, carousels, and polls, to keep content fresh and discover what performs best.
2. Make Your Message Clear: Use clear, concise language with relevant keywords. Support your message with high-quality media like images and videos to boost visibility. Avoid keyword stuffing; focus on making content easy to understand for both the algorithm and your audience.
3. Perfect Your Profile: Use a professional photo and include industry-specific keywords in your headline and summary. Add multimedia elements like videos or case studies to enhance credibility. Keep your skills and experience updated to help LinkedIn align your profile with relevant content.
4. Engage Consistently: Like and comment on posts in your industry. Respond quickly to comments on your own posts, send personalized messages, publish newsletters, and host or join LinkedIn Live sessions or polls. Monitor what works and refine your strategy to grow engagement over time.
Post smarter and let the algorithm do the rest. You can download the full ebook here.