Generative AI is the most disruptive technology breakthrough of the decade. From AI generated search to targeted marketing , GenAI has transformed how businesses measure success.
As brands gear up to integrate AI into their operations, dentsu’s 2024 media trends report explores ten opportunities and trends expected to set up the pace of progress. The report covers insightful topics like:
✔️ Race to monetization & increased premium subscriptions for exclusive content, data protection features such as anti scraping
✔️ Analyzing customer insights and intelligence for an improved user experience
✔️ Societal contribution in building diverse and safe online spaces
✅ Credit: dentsu
Free download, 45 pages – https://bit.ly/468cM4A
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