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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

The Next Wave of Consumer Insight May Not Come From Screens

July 10, 2026 By: admin

Humanoid robots could become the next recommendation engine.🤖

A New York startup called Shift is offering free apartment cleaning, but there’s a catch: workers wear cameras that record every task they perform, collecting real-world data AI companies can use to train their robots.That raises a bigger question: what happens when humanoid robots become part of everyday life?

Today, marketers learn from:
🖱️Clicks
🔍Searches
🛒Purchase history

Tomorrow, a robot in your home could notice you’re running low on olive oil, see which detergent you use, or learn which brands you reach for most often. Instead of waiting for you to search online, it could recommend a product before you even think to buy it.

That means the next wave of consumer insight may not come from screens.

It may come from the home.

For marketers, this changes the game. AI may not just know what people search for; it may know what they actually do.

And if that future becomes real, marketing won’t just be about winning clicks or driving website visits. It will be about becoming the brand that an AI-powered robot recognizes, trusts, and recommends.

https://lnkd.in/dUZr64V8

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