While synthetic media or AI-generated media will become the norm, and most of the content we will consume will be AI-driven, it will potentially exacerbate the issue of identity theft as others can use this technology to impersonate others. AI’s potential to streamline and automate tasks will revolutionize how we work, learn, and interact with technology. AI-powered work apps will increase productivity by automating tasks such as website/app creation and management, while chatbots will see an increased adoption to provide instant answers and make the process of information seeking more efficient and convenient. Customer experience will change with the advent of personalized VR based experiences for movies, food etc. AI will also play a greater role in education and game development by being used to design/tailor courses and to create gaming assets such as 3D models and animations.
These predictions could have a profound impact on the future of marketing. Though there might be some challenges in verifying the authenticity of content and communication, it holds great potential to increase productivity through automation which will allow marketers to focus on more creative and strategic work. Additionally, AI-powered search engines could allow marketers to quickly gather data on customer preferences which would lead to personalized, accessible and better-informed user experiences across different industries.