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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

The Future of Virtual Reality and Olfactory Marketing

February 25, 2023 By: FMI Staff


In this article, Webb Wright explores scent marketing as a valuable tool in creating memorable marketing experiences. Specifically, he discusses the use of olfactory senses in the virtual world as this provides a unique experience for users. Wright examines the challenges at hand as this technology evolves, highlighting privacy concerns and potential complications.

Despite these challenges, the possibilities for integrating scent technology in the virtual space are vast, from creating more engaging gaming environments to providing immersive shopping experiences. Marketers could use scent technology to connect with consumers in innovative and memorable ways, helping their brands stand out in a crowded digital landscape.

While the integration of OVR technology remains in its early stages, it has a promising development for the future of marketing. It will be interesting to see how this technology evolves and what opportunities it will bring for marketers in the years to come.

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