The pandemic has accelerated the need for contactless activities, and the shopping industry is rapidly adapting to it. Using virtual reality, fashion retail stores are transforming the way their visitors’ shop without compromising on the quality of customer experience. With Radio-frequency-identification (RFID) tags installed on products and using their smartphones, customers can simply scan and interact with the object in front of them without touching it.
In addition, customers will soon be able to make payments using their faces and operate touchscreen screens without actually touching them. That may sound like science fiction, but technologies like artificial intelligence and machine learning are making it a reality.
However, the concern for privacy remains. With so much of our data at the disposal of tech, who guarantees its security? And as the concern for security prevails, will consumers be keen on interacting with this tech? In his interesting article, Mark Purdy dives deeper into the upcoming tech in the field of commerce while discussing some serious privacy concerns.