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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

The Big Shift In Influencer Marketing

March 31, 2025 By: FMI Staff

A digital graphic titled "The Big Shift in Influencer Marketing: Why Smaller Voices Are Winning Big," featuring a person in a green shirt being recorded on multiple smartphones. Includes insights from HubSpot’s "State of Marketing 2025" report.

The marketing game is changing. Are you ready for the shift? ✨

The era of mass marketing is fading fast, and micro-influencers are leading the way with authenticity and real connections. Want to know why smaller voices are making such a significant impact?

Read the post here to learn how relevance and personalization are taking over and what this means for your strategy in 2025!

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