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The Barbie Movie Media Analysis
By: FMI Staff
We all know that the Barbie Movie had exceptional marketing, but aside from the movie earning over $1 billion at the Worldwide Box Office, what did their marketing success really look like?
Beyond receiving excellent reach in their marketing efforts with organic shares and viral fan-generated marketing content, the Barbie movie’s marketing was sparking meaningful conversation about female empowerment, nostalgia, self-esteem, and diversity even before the movie’s launch.
According to this visual breakdown by Fullintel, the already positive sentiment surrounding the Barbie Movie only improved post-launch, contributing to continued hype around the film after its release. The full visual can be seen here.
Barbie Mania wasn’t just a North American trend, however – the affects were seen globally, and the movie continues to see waves of positive sentiment as movie-goers continue to see the movie weeks after its release.
Barbie has set a new precedent for both brand and movie advertising, and it will be interesting to see its impact on marketing and culture in the coming months.
We all know that the Barbie Movie had exceptional marketing, but aside from the movie earning over $1 billion at the Worldwide Box Office, what did their marketing success really look like?
Beyond receiving excellent reach in their marketing efforts with organic shares and viral fan-generated marketing content, the Barbie movie’s marketing was sparking meaningful conversation about female empowerment, nostalgia, self-esteem, and diversity even before the movie’s launch.
According to this visual breakdown by Fullintel, the already positive sentiment surrounding the Barbie Movie only improved post-launch, contributing to continued hype around the film after its release. The full visual can be seen here.
Barbie Mania wasn’t just a North American trend, however – the affects were seen globally, and the movie continues to see waves of positive sentiment as movie-goers continue to see the movie weeks after its release.
Barbie has set a new precedent for both brand and movie advertising, and it will be interesting to see its impact on marketing and culture in the coming months.
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