Virtual influencers are no longer a novelty. They’re becoming a powerful presence in today’s digital landscape.
A recent YouTube report revealed that views of Virtual Influencer content have climbed from 20 billion in 2020 to over 50 billion today. From GTA livestreams to McDonald’s campaigns, avatars are gaining traction across industries and delivering real impact.
In fact, 39% of Americans say they’ve purchased a product because a Virtual Influencer recommended it.
So, here’s the question:
Can a synthetic persona build real emotional connections and turn them into brand loyalty?
It might be time to expand what we mean by brand ambassador.