🔥Generative AI is a super-hot topic, with a surge of new technologies, applications, and models introduced in recent months. Despite this, its practical value and applications remain elusive for many business professionals, including marketers.
🔍Good news: McKinsey & Company has provided some excellent insights on this technology, predicting that generative AI could potentially contribute between $2.6 and $4.4 trillion annually.
👉 In a new, 68 page report, McKinsey consulting breaks it down for us in detail. The report includes key projections including predicting that the lion’s share of the benefits of generative AI – approximately 75% – is concentrated in key areas such as customer operations, marketing and sales, software engineering, and R&D. Additionally, the power of current generative AI technologies could be harnessed to automate tasks that currently occupy 60-70% of employees’ working hours.
🚀As we stand on the cusp of this new era of generative AI, it’s important to note that we’re only just getting started. Read this excellent report as business people and marketers continue to explore this incredible advancement.
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