Mask On or Mask Off: Synthesia’s AI Video Avatars Now Feature Emotions
🎭 Synthesia recently released new expressive avatars for videos that look and sound more realistic and change their emotional state with a prompt.
They are looking to use this technology solely for the business market for training and marketing which may broaden marketing efforts in industries such as the pharmaceutical or healthcare industry. .
🤝 Creating human-like avatars in B2B marketing enhances product demonstrations by providing engaging, personalized interactions.
Additionally, these avatars improve customer support and personalized outreach, making communications feel more human and relatable, thereby strengthening client relationships.
🙍 Although, the lifelike nature of these avatars can be off putting.
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