We have all seen and experienced technological transformation in the last two decades. From Web 1.0 to now Web 3.0, businesses have adapted themselves to the advancements. A decentralized network potential for web 3.0 gives marketing specialists a space for creative innovations.
In this article, Karan Virdi, explains how semantic web technology and how it opens a new chapter for marketers around the world. He explains how marketers can have a niche target audience and can only market to them instead of wasting resources on overall marketing. He further talks about the main features of Web 3.0 marketing in terms of Semantic web, Artificial Intelligence and Decentralization. The ways in which digital marketing will change are many. It really depends on what marketers want to focus on and how they want to make the best use of technology.
However, Web 3.0 isn’t the only upcoming transformation. Virdi also briefs us about Web 4.0 and Web 5.0 and what can be expected in the future. Marketers need to keep themselves up to date on these future opportunities and strategize their marketing plans for an efficient result. Does this mean Web 1.0 and Web 2.0 are now obsolete?