Dr. David Rice is Associate Professor of Marketing at the Schulich School of Business at York University in Toronto, Canada. He has published extensively in scholarly journals and has presented his research at conferences in over 20 countries. Over the past 35 years, Dr. Rice has provided market research services and consulting to both Fortune 100 and 500 companies. His consulting experience includes successful market research projects for Microsoft, Intel, Dell, Procter & Gamble, General Mills, Ford Motor Company, Eli Lilly, Canon and the World Bank.

Dr. Rice was the Founder and President of SurveySite Market Research in Toronto. SurveySite was one of the early companies conducting online market research. SurveySite was sold to ComScore in 2003. Today, Dr. Rice continues to teach and offer market research consulting services to companies in Canada and Worldwide.

Martin Waxman, MCM, APR, writes a popular AI and Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops. He’s a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business and associate director of the Future of Marketing Institute.

Martin also co-founded two agencies, is president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center. He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master’s Thesis Award in 2019 and the Canadian Public Relations Society’s Outstanding Achievement in PR Award in 2020. He has a Master of Communications Management from McMaster-Syracuse Universities.

Mehak Manzoor is a fourth-year BBA candidate at the Schulich School of Business with interests in Marketing and Finance. She has previously interned at FAAN Advisors, Sports Illustrated and RBC, gaining experience in communications, financial analysis, and marketing initiatives. She enjoys working on projects involving content creation and community engagement, and is continuing to build her experience through student initiatives and professional opportunities.

Simranpreet Randhawa is a fourth-year BBA student at the Schulich School of Business, specializing in Marketing and Strategic Management. Through leadership roles with organizations such as York ACE and the Schulich Protégé Program, she has developed experience in branding, content creation, and creative direction across digital and print media. Simranpreet is passionate about the agency side of marketing, where she can combine strategy and creativity to help brands grow and strengthen their identity in an evolving industry.

Anael Oliveros Aguilar is a fourth-year BBA candidate at the Schulich School of Business, specializing in Marketing. Through her leadership roles at York International, she developed innovative digital assets and programs to engage diverse audiences. Eager to share her passion for marketing, she contributed to events through the York Marketing Association. Her passion also extends to the classroom, where she has worked on projects exploring global marketing strategies, consumer behaviour, and the future of marketing. At Reckitt Canada, she continues building a strong foundation in e-commerce and digital marketing.

Carmela Di Stefano is a fourth-year BBA student at the Schulich School of Business, specializing in Marketing. Through several internships and hands-on experiences, she has explored areas including social media, event planning, content design, and digital marketing. She is also the current Co-President of the Schulich Charity Association, where she previously spent several years on the marketing team. Her experiences have helped her build a strong understanding of marketing while continuing to develop her creativity, leadership, and ability to bring new ideas to life.

Nazifa Rezwana is a fourth-year BBA student at the Schulich School of Business, specializing in Marketing and Data Analytics. As Co-President of the Schulich Protégé Program, she has developed experience in leadership, team management, corporate relations, and event execution. She also leads the club’s creative and promotional direction. Nazifa has worked in brand and content strategy for a premium swimwear startup, contributing to its positioning and digital presence. She is passionate about marketing strategy and brand management, with a particular interest in how consumer insights and evolving trends shape successful brands.

Sarah Inot is a fourth-year BBA student at the Schulich School of Business, specializing in Marketing and Organizational Behaviour. Having served as the VP of Marketing and now President of the Insider Media Group, she has gained experience in content creation, digital design, and consumer research across multiple campaign rollouts. Driven by a passion for the agency side of marketing, she is interested in exploring how artificial intelligence will redefine brand storytelling and strategy.

Sophie Khilyamov is a fourth-year BBA student at the Schulich School of Business. Passionate about marketing, she has a special interest in the publishing industry. A lifelong reader and avid writer, Sophie is drawn to promoting stories that inspire and connect with people. Outside of school, she finds joy in creative expression through writing, singing, and the performing arts. She’s often found with a book in hand, a song in her head, or a project on the go. As she continues exploring the intersection of business and creativity, Sophie is excited to grow and contribute to the Future of Marketing Institute.

Zainab Manzoor is a fourth-year BBA student at the Schulich School of Business, specializing in Marketing and Business Analytics. She has hands-on experience as a Marketing Data Analyst at PointClickCare, a healthcare technology company, where she analyzed marketing engagement and conversion data to uncover key insights and build a strong foundation in data-driven marketing. As Content Director for the Undergraduate Business Society, she has led content strategy and social media efforts to boost engagement and drive turnout for student events. Passionate about the intersection of data and creativity, her interests include marketing analytics and social media marketing.

Zeba Dalal is an MBA candidate specializing in Marketing at the Schulich School of Business, with a career built at the intersection of strategy and brand development. She is the founder of Tiny Table, a Canadian halal baby food brand, where she has led the venture from concept to market, developing its brand identity, product strategy, and go-to-market approach. Alongside her entrepreneurial work, Zeba leads large-scale customer learning sessions and community events at Apple. Her background spans marketing, retail, tech, and e-commerce, and as a first-generation professional, she brings a resourceful, growth-driven perspective and hands-on founder's insight to everything she builds.