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Theย Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Sora Text-to-Video is Incredible, But Not Perfect

February 19, 2024 By: FMI Staff

๐ŸŽฅ ๐—ฆ๐—ผ๐—ฟ๐—ฎ โ€˜๐—ง๐—ฒ๐˜…๐˜-๐˜๐—ผ-๐—ฉ๐—ถ๐—ฑ๐—ฒ๐—ผ’ ๐—ฆ๐—ผ๐—ณ๐˜๐˜„๐—ฎ๐—ฟ๐—ฒ ๐—ถ๐˜€ ๐—ถ๐—ป๐—ฐ๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฏ๐—น๐—ฒ โ€“ ๐—ฏ๐˜‚๐˜ ๐—ป๐—ผ๐˜ ๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ฒ๐—ฐ๐˜

OpenAIย released their new Sora โ€˜Text-to-Video’ software this past week and it looks incredible.ย Users can input a simple text prompt and create a 60-second video that looks perfectโ€ฆ๐™–๐™ก๐™ข๐™ค๐™จ๐™ฉ!

๐Ÿคฃ While the videos are spectacular, they are far from perfect.ย Many defy the laws of physics.ย Here are hilarious examples that we have seen over the past few days.

โœ… Disappearing and reappearing spoon
โœ… Dragon flying backward
โœ… Crazy chair
โœ… Amazing multiplying foxes

In the future, marketersย will be able to create realistic videos with this technology.ย But, it doesnโ€™t seem like we are quite there yet.

๐Ÿ‘‰ If you like this content, please subscribe to the Future of Marketing Newsletter for in-depth analysis and new ideas.

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