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Theย Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Researchers Test Leading AI Models for Copyright Infringement

March 14, 2024 By: FMI Staff

๐ƒ๐ข๐ ๐˜๐จ๐ฎ ๐Š๐ง๐จ๐ฐ? ๐Ÿ’๐Ÿ’% ๐จ๐Ÿ ๐†๐๐“-๐Ÿ’ ๐จ๐ฎ๐ญ๐ฉ๐ฎ๐ญ๐ฌ ๐ฆ๐ข๐ ๐ก๐ญ ๐ข๐ง๐Ÿ๐ซ๐ข๐ง๐ ๐ž ๐œ๐จ๐ฉ๐ฒ๐ซ๐ข๐ ๐ก๐ญ!

At least that’s whatย Patronus AI‘s research with CopyrightCatcher reveals. Their analysis showed that all tested models, includingย GPT-4, produced copyrighted content in some prompts, with GPT-4 reaching a concerning 44%. This raises concerns for creators and marketers who rely on AIย tools.

๐—œ๐—บ๐—ฎ๐—ด๐—ถ๐—ป๐—ฒ ๐˜๐—ต๐—ฒ ๐˜€๐—ฐ๐—ฒ๐—ป๐—ฎ๐—ฟ๐—ถ๐—ผ: You use an AI writing assistant to craft a blog post, only to discover later it contains copyrighted material. This could lead to legal headaches and lost brand trust.

The debate around AI and copyright is heating up, fueled by the lawsuit betweenย The New York Timesย andย OpenAI. This legal battle highlights the potential financial impact on content creators whose work is used to train AI models.

There’s no easy answer. Some in the AIย community focus on user experience and GPT-4’s capabilities. Others emphasize the need for stricter AI governance and responsible data usage.

You can take a read through the full articleย here.

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