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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Plot AI: A New Video Social Listening Tool

June 13, 2024 By: FMI Staff

🗣️ Make Your Brand the Talk of the Town—Literally!

Introducing Plot AI Video Social Listening – a new way to transform video conversations into powerful insights.

Here’s what you can look forward to:

🎙️ Track Voice Mentions: Stay ahead by listening to the real conversations about your brand.

🤖 AI Object Detection: Watch your products in user videos, providing an unfiltered view of real-world interactions.

📊 Insightful Summaries: AI will produce video summaries to identify key trends, topics, and consumer behaviour.

đź’¬ Enhanced Engagement: Use AI-generated responses to connect with your community more effectively

For marketers, Plot AI enables brands to create more personalized strategies that resonate with their audience, enhancing their brand image and building a stronger, more connected community!

💄🏠For instance, SEPHORA might use it to spot trending makeup techniques and popular products in real-time tutorials and reviews. Or IKEA can observe how customers use their furniture and home products in everyday life.

You can take a read through the full article here.

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