Pizza Hut’s Move from Web 2 to Web 3

🍕Pizza Hut’s brilliant move in the Web3

Pizza Hut partnered with End of the World Pizza (EOWP) to develop limited edition NFTs. By tapping into the existing Web3 culture and leveraging EOWP’s already engaged fans, Pizza Hut successfully created a buzz in the Web3 community.

👇🏼 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘁𝗵𝗲𝘆 𝗱𝗶𝗱 𝗶𝘁:

The NFTs were a blend of EOWP’s cyberpunk style and Pizza Hut’s brand equity. Each NFT also came with combined rewards like EOWP’s AR comic book and T-shirt, membership to an exclusive community and Pizza Hut’s free pizza for a year.

Launched at ComplexLand, they featured interactive NPCs and virtual monuments, blending the Metaverse with real-world pizza delivery. The attendees could interact with the units, explore the NFT collection, enter to win NFTs and even order a real-life pizza.

🌐 With more than 315K unique interactions and 4.4k submissions, the campaign managed to engage both the Web3 community and Pizza Hut’s customers, making it a perfect blend of digital innovation and customer engagement.

Pizza Hut’s collaboration with EOWP highlights the power of co-creating and co-branding. As brands get more creative to mark their presence in the metaverse, it shows the importance of staying relevant and adapting to the evolving digital landscape.

✅ Credit: The Drum

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