Pinterest unveiled Canvas, a generative AI model designed to enhance existing images by transforming 2D product images into contextualized 3D renderings.
๐๐๐ซ๐โ๐ฌ ๐ฐ๐ก๐๐ญ ๐๐๐ง๐ฏ๐๐ฌ ๐๐ซ๐ข๐ง๐ ๐ฌ ๐ญ๐จ ๐ญ๐ก๐ ๐ญ๐๐๐ฅ๐:
๐๐ง๐ก๐๐ง๐๐๐ ๐๐ข๐ฌ๐ฎ๐๐ฅ ๐๐๐๐ซ๐๐ก: Canvas focuses on helping users see existing images in new, personalized ways โretailers can use the tool to showcase products in various settings, while users can visualize products in mock-ups inspired by their existing boards.
๐๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ณ๐๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ : Canvas integrates with Pinterest’s taste graph and visual search to generate personalized insights, allowing brands to tailor their marketing strategies to individual preferences more effectively.
๐ ๐ฎ๐ญ๐ฎ๐ซ๐ ๐จ๐ ๐๐๐๐ซ๐๐ก: Platforms like TikTok are already exploring visual search, indicating a shift from traditional search engines to social media for product discovery. Canvas could be at the forefront of this trend.
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