Network slicing is an innovative technology that enables the creation of virtual networks within a physical network, each with its own resources and capabilities. As modern marketers shift their focus towards creating personalized messaging, businesses can leverage this technology to set themselves apart by delivering meaningful, personalized experiences to consumers based on their preferences and behaviours.
In this article, Bita Milanian explores how marketers can utilize data analytics and artificial intelligence to collect and analyze real-time customer data, allowing them to create effective marketing campaigns that are tailored to each individual’s preferences. Ultimately, the article suggests that companies can learn from network slicing to enhance their marketing strategies, while creating strong relationships with customers and driving business growth.