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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Heads Up, Marketers! There’s a New Screen in Town!

February 26, 2025 By: FMI Staff

A person staring at their phone screen to the left - split to the right with a person with a VR headset standing in a virtual world.

Smartphones have ruled the marketing game for years, but what if the next big shift is happening right before our eyes—literally? With AR and immersive technology, digital marketing is stepping into the real world. It’s time to stop looking down and start looking … [Read more...] about Heads Up, Marketers! There’s a New Screen in Town!

Time to Hand Over the Reins!

February 24, 2025 By: FMI Staff

A robotic hand, open with palm facing up.

The latest report by Foresight Factory reveals the key trends shaping the future of marketing. Discover how to connect with empowered consumers and build lasting brand loyalty. Read the full post here. Free report - https://bit.ly/4gzJsZU … [Read more...] about Time to Hand Over the Reins!

Evolving Marketers – Toolkit & Privacy Concerns

February 19, 2025 By: FMI Staff

A robot evolving from a primitive monkey into a full human type robot - highlighted by a timeline of computer electronics underneath.

Marketers are now tasked with creating personalized experiences at lightning speed, but with that comes a delicate balance between customization and privacy. As we move forward, the brands who get this right will lead the way. Are you ready? Would you trade off your … [Read more...] about Evolving Marketers – Toolkit & Privacy Concerns

Talking Products?!

February 17, 2025 By: FMI Staff

An isle in a grocery store.

The future of marketing is getting even more interesting! Imagine grocery aisles where brands speak to you—Tony the Tiger cheering you on, running shoes pushing you to stay active, or chocolate tempting you to indulge. With AR, interactive product packaging is … [Read more...] about Talking Products?!

Marketing in 2025: AI, CX & Future Skills

February 12, 2025 By: FMI Staff

Group of people in red shirts looking at visual displays of different graphs, standing on a laptop and facing the screen.

According to Econsultancy's latest report, marketing is evolving faster than ever. Generative AI, Customer Experience (CX), and skill development will define success in 2025. From AI-driven hyper-personalization to sustainability, brands must adapt to changing consumer … [Read more...] about Marketing in 2025: AI, CX & Future Skills

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ARTICLE FEED: UPDATED DAILY

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