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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Balancing the Duality of Generative AI

March 13, 2025 By: FMI Staff

A robot and man are walking toward each other on a tightrope.

If you're expecting too much from generative AI tools and tech, you're not alone. Each week of AI hype and announcements brings a fresh wave of anticipation and ... fear. For instance, OpenAI's newest model, ChatGPT-4.5, promises more personality or 'vibes' than … [Read more...] about Balancing the Duality of Generative AI

Brand-Sponsored AI Coaches, Your Smart Advisor

March 12, 2025 By: FMI Staff

A person in a business suit interacts with a holographic AI assistant on a large computer screen in a modern office.

Brands are constantly seeking innovative ways to strengthen their relationships with customers. What if they could offer personalized guidance through AI-powered coaching instead of simply promoting products? 🧽 These AI coaches would be trained to reflect your … [Read more...] about Brand-Sponsored AI Coaches, Your Smart Advisor

Turning to AI for Emotional or Physical Companionship?

March 10, 2025 By: FMI Staff

A woman walks arm-in-arm with a humanoid robot wearing a hat on a Parisian street at sunset.

AI is no longer just a productivity tool; it’s becoming a source of emotional support. Harvard Business School Research found that AI companions can reduce loneliness as effectively as human interaction and more so than passive activities like watching YouTube videos. … [Read more...] about Turning to AI for Emotional or Physical Companionship?

Mind-Reading Headbands: A New Frontier

March 5, 2025 By: FMI Staff

Man wearing a futuristic headband works at a computer with data charts on screens.

What if brands could understand the thoughts and emotions of their audience before they even express them? 🔮 New advancements in neurotechnology are bringing us closer to a reality where marketers could tap directly into consumer brain signals. This could radically … [Read more...] about Mind-Reading Headbands: A New Frontier

Legalized AI Generated Voices – Who Owns Your Sound?

March 3, 2025 By: FMI Staff

Man walks in a futuristic city with AI-generated elements and a glowing phone.

AI-Generated Voices: Innovation or Infringement? In a world where brands can create and, in some cases, recreate anyone’s voice, consent becomes a pressing matter to discuss. China currently has had their first-ever AI voice personality rights case, the courts ruled … [Read more...] about Legalized AI Generated Voices – Who Owns Your Sound?

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