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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

AI Is Already Winning Advertising Awards

March 9, 2026 By: FMI Managing Editor

AI ads aren’t just an experimental, futuristic concept anymore. They’re winning the industry’s biggest awards today. … [Read more...] about AI Is Already Winning Advertising Awards

What If Podcasts Became Truly Personal?

March 4, 2026 By: FMI Managing Editor

Today, platforms like Spotify and Apple Podcasts recommend podcasts based on what you’ve listened to. But this is just personalization at the discovery level. … [Read more...] about What If Podcasts Became Truly Personal?

Is Surveillance Being Rebranded as a Good Thing?

March 1, 2026 By: FMI Managing Editor

Ring’s latest Super Bowl ad frames connected doorbell cameras as tools for community safety, with neighbours helping neighbours through shared surveillance.  … [Read more...] about Is Surveillance Being Rebranded as a Good Thing?

AI Can Track the Score, but It Can’t Sell the Feeling

February 25, 2026 By: FMI Managing Editor

During big sports moments like the Winter Olympics, what viewers remember isn’t the final score. … [Read more...] about AI Can Track the Score, but It Can’t Sell the Feeling

The Super Bowl Proved It: Feeling Wins

February 22, 2026 By: FMI Managing Editor

AI creates ads faster. Humans make them memorable. … [Read more...] about The Super Bowl Proved It: Feeling Wins

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