The Seattle Seahawks recently debuted mixed reality at Lumen Field, featuring a giant digital version of their mascot, Taima, flying over the stadium in real-time.

It combined animation, sound, and live video into an unforgettable shared experience.

But what if brands could be part of that moment too?

Imagine an ad playing across the field, a product demo floating above the crowd, or a live QR code that opens checkout. This gives brands a new way to connect with fans, turning peak attention into instant action.

Would you want to see this at your next game?

For more information, check out Geek Wire’s article Seahawks power up new mixed reality video experience to fire up fans in Seattle stadium.