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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Meta’s New Wristband Reads Your Mind – Literally

August 7, 2025 By: FMI Staff

It translates thought into action by detecting faint electric signals (sEMG) in your wrist before you even move.

It translates thought into action by detecting faint electric signals (sEMG) in your wrist before you even move. This isn’t sci-fi. You think click, and it does.

For marketers, this flips the funnel. We’re moving from call-to-action to call-to-intention.

👉 What if a website knew what you were about to click – before you even moved?
👉  Could your next ad be triggered by a flick of your wrist you didn’t even notice?
👉  If we can market to intent, do we even need cookies anymore?

This is a new frontier of marketing where we’re not waiting for clicks anymore. We’re meeting people mid-thought.

Can your campaigns see what’s coming before it happens?

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