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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Marketers Use of Generative AI: Key Insights

April 14, 2023 By: FMI Staff


This article explores the various ways that artificial intelligence (AI) continues to transform the marketing landscape. Author, Seb Joseph, highlights how AI-powered generative models are being used to automate various marketing tasks, including ad copywriting and product descriptions. This article also examines the unique challenges that marketers face when implementing AI, such as ensuring that the algorithms align with brand values and that the output is relevant and engaging for customers.

The article features insights from several marketing professionals who have experience working with generative AI. They discuss the benefits of using these tools, such as increased efficiency and generating a larger content volume. However, they advise that AI should not be viewed as a replacement for human creativity and intuition.

Overall, the article provides a useful overview of the ways that AI is being integrated into marketing and highlights the need for marketers to consider the strengths and limitations of these technologies carefully. As AI continues to advance, it will be interesting to see how it transforms marketing and whether it can truly deliver on its promise of revolutionizing the industry.

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