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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Iterable Releases New AI-Powered Marketing Tools

May 18, 2024 By: FMI Staff

AI generated graphic of workers at a table

💥Iterable Empowering Marketers to Dream Big

Iterable is changing marketing with AI-driven solutions and its focus on customer satisfaction.

😒Spending too much time chasing data is a common issue among marketers, making accessing and using customer data for segmentation purposes very difficult.

🤔How is Iterable’s Journey Assist helping Marketers?

➡️ By empowering marketers with tools that streamline processes, drive efficiency, and unlock creativity, Its Smart Segmentation feature leads to more effective user targeting approaches and helps them make more accurate decisions.

➡️It provides marketers with users’ behavioural data and contextual information on how and where data is used, resulting in increased customer satisfaction.

You can take a read through the full article here.

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