A new article detailing the fintech company Klarna’s new marketing strategy has revealed a future many marketers have been worried about: their own obsolescence.
💸The company has been using generative AI as a way to reduce company overhead by slashing campaign budgets and eliminating contracts with external agencies.
You may be asking- with all of these rapid industry changes, how are marketers meant to maintain job security?
💪In order to thrive in this new tech landscape, marketers are going to have to become pros at the very thing that threatens to replace them. After all, AI can’t prompt itself (Yet!)
AI outputs are only as good as the prompt theyare fed; with a crash course in prompt engineering, marketers have an opportunity to put their superior knowledge to work in generating effective campaigns. That way, you’ll be making AI work for you, instead of the other way around!
📣What are some ways you’re making AI work for you? Let us know in the comments!
Read more about it here: https://bit.ly/3ZOEAvp
✅ Credit: Brandon Doerrer Via Ad Age
✅ Image Credit: PhonlamaiPhoto | Getty Images