Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

In-Store Shopping Just Went Digital

By: FMI Managing Editor

An illustrated scene shows a shopper with a cart and delivery boxes emerging from a smartphone, alongside the text “First, we brought stores to the internet… now we’re bringing digital tech to stores,” highlighting the shift toward digital in-store shopping.We brought stores to the internet… are we now doing the opposite?

Technology is making the in-person shopping experience smarter, faster, and more personalized.

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