SEO and AEO savvy marketers are turning to JSON-LD schema, a short piece of code that summarizes a page’s key info.
Search engines have used it for years to rank pages for a human to click, but AI uses it differently.
When you ask an AI agent a question, it sends out crawlers to find the answer. Reading a full article costs tokens and time, so the agent reaches for a coded summary instead.
Right now, most agents stop at reading and citing. Going further, like signing up for an account or completing a purchase, takes more trust. It needs verified identity, payment authorization, and checkout protocols that an agent can actually execute.
That infrastructure is only just being built, and it’s only a matter of time until chatbots can “add to cart” or “unsubscribe”.
Marketers investing in JSON-LD schema today aren’t just optimizing for search. They’re building the storefront AI agents will walk into first.
Is your website ready for AI visitors?
This post was originally published on LinkedIn.