IBM Says AI Ads are Here to Stay

IBM says AI Ads are here to stay.

A recent article by Fast Company outlines how IBM used Adobe‘s Firefly Generative AI to create over 200 marketing assets for a recent advertising campaign.

Through this campaign, IBM found ads featuring AI-generated images resulted in higher engagement than previous AI-free campaigns. 🚀

The company also commented on how using AI to create these assets accelerated the ideation stage and “unleased a volume of creative ideas.”

This signals a positive future for AI in marketing. If AI can create more effective ads in less time and at a lower cost, then AI ads could be the new normal.

But could it also result in fewer marketing jobs in the future? 🤔

📖 Read the full article here: https://bit.ly/3IHJU9W